Saatchi Art Announces Open Reservations for ‘The Other Avatars’ NFT Collection | News

SANTA MONICA, Calif., Jan.6, 2022 (GLOBE NEWSWIRE) – Leading online art gallery Saatchi Art announces bookings for its very first NFT (Non-Fungible Token) project, “The Other Avatars”, which will open released to the public on January 9, 2022. The collection will include over 2,000 non-generative art avatars, each unique and designed by emerging artists from around the world. Inspired by Vincent van Gogh’s legacy and the all-too-common experience of creative thinkers whose visionary approaches prove to be ahead of their time, “The Other Avatars” is Saatchi Art’s first foray into NFTs.

Over 150 artists have been hand-selected by Saatchi Art’s world-class curatorial team from over 35 countries including Ghana, Croatia, Turkey, UK, and USA. Each artist will create 10-20 unique avatar artwork, many of which are digital creations developed from physical artwork. The artists of “The Other Avatars” work in mediums ranging from digital media and collage to photography, oil painting and beyond. Saatchi Art’s commitment to empowering artists and its innovative approach to the NFT space has created a platform for artists to break into this fast-growing channel – over 90% of artists participating in this drop are new to the NFT market and 50% of the participants the artists identify as women.

Avatars are images of a person or character, usually shoulder-up, that exhibit an array of traits. For this project, there are 11 preset strokes that artists will use to create each of their Van Gogh inspired avatars. As well as being unique works of art due to each artist’s unique style and approach, each avatar will also have the name of the artist who created it as a trait. The rarity of the strokes will be determined by the artists’ own selections once all works are completed.

“As one of the first online art galleries, Saatchi Art has harnessed the power of technology to disrupt the traditional art market for over a decade,” said Sean Moriarty, CEO by Leaf Group. “At Leaf Group, our brands are committed to empowering our communities of artists, designers and consumers, and the development of this very unique NFT collection is testament to Saatchi Art’s mission to democratize the artistic space, all by relying on technological advances.

Avatars of various styles will live on the Ethereum blockchain as ERC-721 tokens and the underlying artwork will be hosted on IPFS (Interplanetary File System). Interested collectors can participate in the live sale of this collection by paying a fixed price of 0.1 ETH, plus the Ethereum network gas fee at that time, to receive one of the limited and randomly awarded NFTs. from the collection. Alternatively, shoppers will be able to browse the collection’s avatars in the secondary market, like OpenSea. The sale date will be announced later this month.

For more information on “The Other Avatars” by Saatchi Art and to access the presale, visit

About Saatchi Art The leading online art gallery Saatchi Art features one of the world’s largest selections of original artwork and helps people around the world find the art and artists they love. The online art gallery features original paintings, drawings, sculptures and photographs by over 100,000 emerging artists from over 100 countries. Saatchi Art is redefining the art buying and selling experience by offering art lovers free art consulting services and a expertly curated selection of art, while providing artists with a convenient and welcoming environment to exhibit. and sell their work. To discover the world of Saatchi Art, visit

About Leaf Group Leaf Group Ltd. is a diverse mainstream internet company that builds enduring, designer-focused brands that reach passionate audiences in broad and growing lifestyle categories including fitness and wellness (Well + Good, and MyPlate App), and home, art and design (Saatchi Art, Society6 and Hunker). Leaf Group is a subsidiary of Graham Holdings Company (NYSE: GHC). For more information on Leaf Group, visit

Media contacts: Mia Mendez Director of Public Relations

Copyright 2022 GlobeNewswire, Inc.


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