Pikasso Maroc unveils the ‘Casablanca Collection’ with works of art
By Rajiv Raghunath – January 12, 2022
The Casablanca collection is a perfect complement to our shopping centers and our retail offering, said Antonio Vincenti, CEO of Pikasso, the main OOH company in North Africa, West Africa and the Levant. .
Pikasso Maroc (Pikasso Maroc), a subsidiary of Pikasso which is the OOH leader in North Africa, West Africa and the Levant, has acquired a collection of 10 large static formats composed of seven walls and three roofs located in the most wanted from Casablanca.
Casablanca is considered the economic capital and business center of Morocco, with over 4 million inhabitants, making it the largest city in the kingdom, and home to major national and international companies.
Antonio Vincenti, Chairman and CEO of Pikasso, declared: “The acquisition of a collection of premium large formats in Casablanca is a natural development for Pikasso Maroc, whose DNA of the Group lies in road signs. The Casablanca collection is a perfect complement to our shopping centers and our retail offering.
“Morocco in addition to being renowned for its very refined decorative arts, notably Zellige, also has a dynamic artistic scene. We are very honored to have had the opportunity to show the works of Ghizlane Agzenaï and Meriam Benkirane. I would like to thank them and express my gratitude for their generous contribution, as well as to express my utmost admiration for their work.
On the occasion of the launch of the Casablanca Collection, Pikasso Maroc collaborated with two major Moroccan artists: Ghizlane Agzenaï and Meriam Benkirane, giving them full ownership of the “Walls” to create dedicated works of art.
Through this artistic initiative, the company wanted to contribute to the beautification of streets and neighborhoods “while paying tribute to the many great women artists of Morocco”.
Ghizlane Agzenaï, declared: “Through this collaboration with Pikasso, I am very happy to be able to offer Casablanca City a Totem to share positive energy, optimism and hope.
Meriam Benkirane added: “I am honored to present my works in my city Casablanca which inspired me with its energy and rhythm. I have the feeling that I am giving back a little of what I have received from this city… and I am very happy with it.