Hermès MetaBirkins NFT Cease and Desist

Hermès reportedly sent a cease and desist letter to Mason Rothschild, the artist behind the MetaBirkins NFT, according to Fashion law.

Inspired by the famous Hermès Birkin bag, the digital designer created his first Birkin NFT bag in collaboration with artist Eric Ramirez. Launched by the business and social platform Basic Space, the bag sold for $ 47,000 (which is just under 13 Etheruems currently). After the first Birkin NFT bag, Rothschild created MetaBirkins, which is a collection of 100 unique Birkin-inspired NFTs. The range of bags features a wide variety of vibrant colors, textures and designs inspired by fine art. Currently, Rothschild claims that MetaBirkins has a trading volume of US $ 1.1 million, according to the MetaBirkins Rarible page.

The digital artist recently took to Instagram to respond to the French luxury house’s cease and desist letter. Rothschild claims that his work is protected against Hermés trademark infringement claims by the First Amendment. He also urged the brand to use its power as a known fashion entity to help young artists.

Additionally, Rothschild is addressing the NFT OpenSea platform in the post due to the removal of MetaBirkins from its platform without warning. “You have been trained as an innovative hub for artists and collectors. The growth of your business depends on the support of the artistic community, ”said Rothschild. “You have to support the artists who support you. ”

Currently, Hermès has not filed a lawsuit against Rothschild and MetaBirkins, but stay tuned as this story unfolds.

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