FORMER award-winning model and the man behind Katutura Fashion Week (KFW), Dennis Hendricks, says he drew inspiration from the visual arts to create his new unisex collection “Dh vintage wear”.
“The collection consists of vintage and streetwear clothing. Funky, sassy, sexy and the strangest colors and paints, ”he says.
“I used the paint on cropped jeans and jackets. The idea behind the canvas paintings the models wore at the launch was to help promote social interaction, elicit an emotional response, and facilitate personal connection.
In the collection, Hendricks plays with color and draws inspiration from its surroundings.
“I’m a very unpredictable, but super creative individual,” he says.
Hendricks is passionate about bringing fashion to people and is no stranger to the fashion world, having released his first collection, “team me sport wear”, in 2017. Other collections include “cycle looks “And” color my skin “.
He says he went for vintage clothes because they tend to be more durable than most modern clothes.
“Vintage clothing was made at a time when the longevity of clothes was more important than changing the look from month to month,” he says.
He loves being a fashion designer because it gives him the platform to be super creative.
“It really helps me do something totally different. Art can usefully function as a landmark, helping people traveling through a space remember where they have been. I use my talent to tell my story, on the models in the show.
While working on the collection, he had the chance to step out of his comfort zone, be unpredictable and surprise people, he says.
“It is true that design is one of the youngest professions, but one of the oldest human acts. My love for designing quality fashion is due to the fact that it is one of the most exciting and demanding professions. The world of design has always fascinated me.
Although he is happy with the growth rate of the local fashion industry, he believes that much more needs to be done to improve it.
“For many reasons, changes are needed in our industry. Most modern clothing is not designed for durability, due to the fleeting nature of trends.
“There is also a huge need for support systems made up of family and friends. Locally, people need to engage and use homemade designs in their businesses. It is an industry that opens up valuable opportunities for businesses. Its importance is often underestimated, but good design can bring significant business benefits, ”he says.
“The research and prototype stages of the design process can generate new product ideas and allow you to discover the needs and preferences of your customers. Design can then help you turn those ideas into innovative and competitive products and services tailored to your market. You can also use design to make your business processes more efficient and to strengthen your marketing approach, ”says Hendricks.