So far, 10,000 digital wallets — tools that allow people to store their crypto assets — have been connected to the Quartz platform, even though Ubisoft only issued 3,000 NFTs in its first batch, said Mr Pouard. This suggests an appetite for more NFTs in the future, he said.
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Ubisoft plans to eventually take a share of the sales of future NFTs, Pouard added. “We are moving from a game-driven business model to an ecosystem-driven business model where every gamer can be a stakeholder,” he said.
Zynga, which is set to be acquired by Take-Two, hired gaming industry veteran Mr. Wolf to lead a crypto effort in November. The goal was to create new games on the blockchain, allowing players to easily acquire, own and sell NFTs, Wolf said. He provided some details on how the effort would work, including whether NFTs could be transferred between Zynga games.
“We are still developing all of this,” he said.
Other gaming companies have dabbled in NFTs, echoing how crypto can generate new wealth for users. This month Yosuke Matsuda, president of Square Enix, wrote in an open letter that creating blockchain games would allow gamers to make money. It would become “a major strategic theme” for the company, he said.
But as the number of NFT announcements from game studios piled up, gamers grew increasingly annoyed. After users rebelled against Sega Sammy’s crypto plans, one of its executives told an executive meeting last month, “If this is seen as just making money, I would like to make the decision not to continue.” (The effort continues.)
Other gaming companies have spoken out against crypto. Phil Spencer, Microsoft’s head of Xbox, told Axios in November that some games centered around making money from NFTs look “exploitative” and that he would avoid putting them on the Xbox store. Microsoft declined to comment.