Australian Open launches into metaverse with NFT art collection

The Australian Open (AO) joined the metaverse, releasing 6,776 AO Art Ball NFT, offering viewers the opportunity to purchase a piece of the surface of an AO tennis court.

The Australian Open will be the first Grand Slam to enter the metaverse, with the first strike of NFT Art Ball AO linked to live match data, offering people around the world a unique opportunity to own a piece of the AO.

The OA will also provide an advanced innovative experience for fans, thanks to virtual hosting of the OA in Decentraland, a 3D virtual reality platform, allowing any tennis fan to access the OA, no matter where they are. found in the world.

“The Australian Open is proud to be one of the most innovative sporting and entertainment events in the world, and we are delighted that with our expansion into the Metaverse and Decentraland, more fans can engage in our sport than ever before, ”said the commercial director. says Cédric Cornelis.

“We are working closely with some of the best developers in the world to ensure we stay ahead of consumer trends and continue to expand into new areas in ways never seen before in tennis.”

Electronic line calling technology enabled NFTs, allowing fans to make the moment their own in real time

As part of Project Metaverse, 6,776 AO Art Ball NFT will be created for the nearly one billion global viewers that AO attracts, making it a monumental opportunity to forever own a 2022 AO piece.

The metadata for each AO Art Ball will be linked to a 19cm x 19cm plot of each tennis court surface. If the winning shot from any of the 400+ AO matches lands on this plot, the NFT metadata will be updated in real time to highlight match information while providing the owner with additional utilities such as edit clothing. limited, AO products and other benefits in the future.

Combining real-time court data with NFTs has never been attempted before and will provide tennis fans around the world with incredible ways to engage as NFT holders in OA. When one of the 11 championship points lands on a plot, the NFT owner of that plot can claim and receive the tennis ball used in the championship point, in a specially handcrafted case.

This one-of-a-kind NFT is made possible by official match and ball tracking data from AO matches.

“The course of the field related to the NFT will be revealed when the balls are hit, which means that a buyer cannot choose a specific position on the field. Low shots and aces on the T are where you want to be, ”said Adam De Cata, manager of Run It Wild.

The AO Art Ball collection is made of generative art down to fuzz

This revolutionary collection is comprised of generative art, the algorithmic combination of different color schemes, patterns and textures, ensuring that each AO Art Ball has an individual appearance, down to the fluff of the ball.

The collection also includes 22 AO Legend designs handcrafted from historic AO artwork, including the ‘Serving Man’ silhouette, first introduced at the 1997 Australian Open, has been revived. and reinterpreted on an Art Ball canvas.

The AO Art Balls also include over 160 NFTs from the AO Artist series, including designs by local and international artists, specially created for AO 2022.

AO Decentraland offers unprecedented access

In a major metaverse movement, the AO will launch the first truly decentralized tennis experience in Decentraland, a 3D virtual reality platform, allowing any tennis fan to explore the AO, no matter where they are in the world. world.

Fans can now virtually unite around their love of tennis and explore the AO Venue online in AO Decentraland for the duration of the tournament. They will be able to explore the grounds, take on challenges, view historical AO content, interact with players and other tennis fans, all from their laptop.

“We want the OA to be the most accessible and inclusive sporting and entertainment event in the world, and with the unique challenges fans have faced in getting to Melbourne, we’ve stepped up our launch in the Metaverse. “Tennis Australia NFT and Metaverse Ridley project manager told Plummer.

“Bringing the AO into the metaverse is an important step in providing truly global access to our big event. “

Media wishing for an exclusive preview of the Decentraland virtual AO experience should email sarah@runitwild.com.au this weekend.

Metaverse AO and NFT, just the start of AO’s Web3 strategy

The AO has teamed up with blockchain studio and metaverse specialists, Run it Wild, as well as Web3 advisers and strategists Rarer Things to create AO Art Ball NFT and AO Decentral and blur art, sports and culture. technology.

As the metaverse race intensifies among major tournaments and codes, the AO is setting a high standard for its foray into Web3.

Linking NFTs to match data increasing NFT owner engagement, while virtualizing the entire AO enclosure by expanding access to global tennis fans through its first global partnership Decentraland – are truly daring technological innovations worthy of AO’s history.

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