The Associated Press is about to launch afor collectors to purchase images from AP photojournalists, according to an AP press release Monday. Starting January 31, the first collection of photographs, including the Pulitzer Prize-winning images, will begin posting over a period of a few weeks.
With each NFT purchase, collectors will have access to the metadata associated with each photograph, including time, date, location, equipment and technical parameters used, depending on the version. The market will be built by blockchain technology company Xooa.
“For 175 years, AP photographers have recorded the world’s greatest stories through gripping and poignant images that continue to resonate today,” said Dwayne Desaulniers, AP Director of Blockchain and Data Licensing, in the press release. “With Xooa’s technology, we are proud to offer these symbolic pieces to a rapidly growing global audience of NFT photography collectors.”
The Marketplace will offer collectors the opportunity to buy, sell and trade NFT APs, which range in theme from space to climate to war and showcase the work of individual AP photojournalists. No specific pricing was made available for NFTs, but the press release said prices would vary and the profits “would go to funding factual and impartial PA journalism.”
Collectors will be able to purchase NFTs using a credit card or through a crypto wallet, according to the press release.
An NFT, or non-fungible token, is a unique digital token linked to a blockchain that provides its owner with a certificate of ownership. Usually NFTs come in the form of an image, gif, or video, and sometimes they are bought and sold for, a bit like in the world of art collecting. Celebrities from Snoop Dogg to Jimmy Fallon collect individual NFTs from popular collections like and .